Making Interactive Experiences Feel True to the IP

A recognizable character model or location can make an experience look authentic. Interaction is what makes it feel authentic.

Find the fantasy at the center

Every durable IP gives its audience a particular fantasy. The design should let players participate in that fantasy rather than simply observe familiar assets.

Treat constraints as creative direction

Approvals, canon, platform limitations, and audience expectations are part of the design space. Surfacing them early turns constraints into a focused creative brief.