SpongeBob Party

Paramount · 2024

SpongeBob Party

In partnership with Epic Games and Paramount, we designed and delivered a mobile-first SpongeBob experience built to showcase Fortnite’s performance on mobile devices. Under an accelerated timeline, our team created a highly interactive, system-driven social experience that blends approachable gameplay with technical sophistication.

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Client
Paramount
Year
2024
Services
Engineering · Art · Design

01 / The challenge

Defining the problem.

Design, build, and release a mobile-first SpongeBob experience within Fortnite that showcases high-performance gameplay, intuitive UX, and strong IP integration all within a rapid production timeline.

02 / Our approach

Building the answer.

The team treated brand guidelines and platform constraints as creative direction, focusing development around recognizable character moments and player-driven fun. Built and shipped a fully realized experience in just a few months without compromising quality or polish.

03 / Outcomes

What moved forward.

01

Authentic world building

Collaborated closely with Paramount to authentically represent SpongeBob’s characters, humor, and world.

02

Layered Gameplay Systems

Developed layered gameplay systems (guest behaviors, progression loops, passive states) presented through an intuitive, easy-to-play interface.

03

Mobile-First

Designed specifically for mobile play, ensuring smooth performance, clear UX, and short, engaging session loops.

Partner perspective

What our partners say

“The Devhouse Team brought Bikini Bottom to life in SpongeBob Party, from the design, to the music, and the events; it all came together into an experience that made you feel like you were actually inside the SpongeBob world. Watching them build the tech, craft the graphics and audio, and problem solve through every challenge was incredible. They were a fantastic partner, and I can't wait to see what they build next.”

Lee GrahamSenior Program Manager · Epic Games
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